Google Ads excludes domains with parking pages

At the beginning of 2025, Google Ads implemented an important change: domains with parking pages were excluded from automatically showing ads. Although this measure has been rolled out gradually, it is now fully in effect for everyone.

What can you do depending on your case?
1. If you’re an advertiser and were using parked domains to show ads: you can still do so, but you need to manually enable it in your Google Ads account under the “Content Suitability” section.
2. If you own a domain with a parking page and want to keep generating ad revenue: this is a great time to build an active website with content that reflects who you are, what you do, and how you want to present yourself online.

When are parking pages useful?
A parking page is a website with no real content, usually showing a generic message from the provider. It can be useful if you’re only using the domain for email and have no intention of launching a website.
However, if you’re working on your site or planning a future project, that means you’re on your way to having an active web presence — and the parking page is just a temporary solution.

Turning a limitation into an opportunity
This change may seem like a barrier, but it can also be the perfect moment to activate your digital presence. Turning your domain into a live site with meaningful content has many benefits:
• Generate ad revenue.
• Improve your SEO ranking.
• Project a more professional brand image.
• Create a direct channel to present your products, services, or ideas.
• Gain full control over your digital presence.

You don’t need a complex website. You just need to start.

How to activate your .cat, step by step
1. Define the purpose of your website: will it be personal, professional, or brand-related?
2. Choose a simple tool: check with your registrar to see if they offer website creation services.
3. Personalize your site: make sure the design speaks for you.
4. Publish your website with your .cat domain.

Need help? Visit the .cat resources, where you’ll find step-by-step tutorials to get started today.

Activate your .cat
The change in Google Ads doesn’t have to mean a loss — it could be the motivation you need to bring your domain to life.
If you own a .cat, grow it with a website that’s useful, visible, and truly yours.
Start today. Bring your .cat to life.